What is Print on Demand? A Complete Guide 📚👕💻

What is Print on Demand

What is Print on Demand


Print on demand is a relatively new concept in the world of eCommerce. Simply put, it’s a business model that allows you to sell products online without having to hold any inventory.

Instead of stocking up on products and guessing what will sell, you can create designs and add them to your online store. When someone places an order, the products are printed on demand and shipped directly to the customer.

This model of doing business has gained popularity in recent years because it’s a low-risk way to start an online business. You only pay for the products when an order is placed, and you don’t have to worry about the costs of storing products that might not sell.

It’s also low overhead, as you don’t need to hold any inventory or pay for a physical store location. With print on demand, you can easily start selling unique products from the comfort of your home.

How print-on-demand works

Introduction: Print-on-demand has become increasingly popular for selling merchandise like t-shirts, books, and other products. This is largely because it eliminates the need for businesses to have physical inventory, which can save both time and money.

In this guide, we’ll dive into the details of how print-on-demand works and why it’s becoming such a popular option for entrepreneurs and small businesses. How print-on-demand works: Ordering process: When a customer places an order for a print-on-demand product, the order is sent to the print-on-demand provider who then prints and ships the product directly to the customer. This means that the seller doesn’t need to hold inventory or ship products themselves.

Printing process: The printing process for print-on-demand products is typically done with a digital printer. The design is uploaded to the printer, which then prints the design directly onto the product. This can be done quickly and efficiently, which is one of the reasons why print-on-demand is becoming so popular.

young craftsman working on project in workshop
Photo by Andrea Piacquadio on Pexels.com

Overall, print-on-demand allows businesses to be more flexible and reduce their risk. By eliminating the need for physical inventory, businesses can focus on creating great designs and marketing their products, rather than worrying about fulfillment.

Pros of print-on-demand

Printing on demand is a newer method of merchandise production that has gained popularity in recent years. One of the biggest pros of print-on-demand is that there are no inventory costs.

This means that you don’t have to worry about storing excess merchandise in a warehouse or garage space. You order only the number of items you need, so you don’t end up with unsold inventory that you have to pay for.

Another pro of print-on-demand is reduced risk. With traditional manufacturing, you have to take a gamble on how many items you should produce. If you produce too little, you may miss out on potential sales. And if you produce too much, you may end up with excess inventory that you can’t sell. With print-on-demand, you can order exactly the number of items you need, so there is a minimal risk involved. Lastly, print-on-demand offers flexibility.

You can easily make changes to your merchandise and add new designs without having to worry about the cost of creating new molds or machinery. This means that you can tailor your merchandise to your customer’s needs and preferences easily and quickly, which is a massive advantage in the fast-paced world of e-commerce.

Cons of print-on-demand

Cons of print-on-demand: While print-on-demand offers many benefits, there are some drawbacks to keep in mind. One of the biggest downsides is that profit margins can be lower than with traditional printing methods.

Because print-on-demand requires a per-unit cost, it can be more expensive overall than bulk printing. This means that sellers may have to increase prices, which could turn some customers away.

a woman sitting on the floor while holding her swimsuit
Photo by Timur Weber on Pexels.com

Another drawback is the limited customization options. While print-on-demand allows for some personalization, it can be difficult to make major changes to a product without incurring additional costs. This can be frustrating for sellers who want to offer more tailored options to their customers. However, despite these challenges, print-on-demand is still a popular choice for many creators and entrepreneurs. With careful planning and strategy, it is possible to overcome these obstacles and create a successful print-on-demand business.

Print-on-Demand Platforms: When it comes to finding the right platform for your print-on-demand needs, you’re in luck – there are plenty of options out there. Some of the most popular platforms include Printful, Teelaunch, and Gooten. Each of these platforms offers unique features and benefits, so it’s important to do your research before settling on one.

For example, Printful is known for its high-quality products and easy integration with popular e-commerce platforms like Shopify and WooCommerce.

Teelaunch offers more customization options and a wider range of products but can be a bit more complicated to set up. Gooten is great for those who want to sell on multiple marketplaces, as the platform integrates with Amazon, Etsy, and more.

When choosing a platform, consider factors like ease of use, pricing, product range, and customization options. And don’t forget to compare features across platforms to find the perfect fit for your business. Whether you’re a small business owner just starting out, or an established entrepreneur looking to expand your offerings, there’s a print-on-demand platform out there that’s right for you.

What is Print on Demand
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Tips for success with print-on-demand

Finding the right platform for your print-on-demand business is crucial for its success. Look for a platform that suits your business needs and budget. Research and reviews can be helpful in making the right choice. It is also essential to consider the platform’s features and integrations, such as payment gateways, shipping methods, and product choices.

As far as marketing strategies are concerned, social media is an excellent way to promote your products, interact with customers, and build a community around your brand. Referral programs and email marketing can also be effective in gaining more sales and customer loyalty. Design is a vital element of your print-on-demand products.

Create designs that are catchy, trendy, and unique to your brand. Use high-quality images and eye-catching graphics to make your items stand out. Also, experiment with different product types and colors to expand your product range and cater to a broader audience. Remember, there’s no one-size-fits-all recipe for success with print-on-demand.

It takes a lot of trial and error, creativity, and willingness to learn and adapt. By finding the right platform, using effective marketing strategies, and creating great designs, you can take your print-on-demand business to the next level.


In summary, Print on Demand is a cost-effective method to produce custom products without the hassle of managing inventory.

While the reduced risk and flexibility benefits outweigh the lower profit margins and customization limitations, success largely depends on finding the right platform, implementing effective marketing strategies, and designing quality products. Start exploring popular platforms and take advantage of their features to make your print-on-demand venture a hit!

What is Print on Demand
Photo by Frans van Heerden on Pexels.com

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