Neville Brody Shares His Philosophy for Design (and Life) in Our Latest Book Club – PRINT Magazine

In our latest edition of the PRINT Book Club, renowned designer Neville Brody takes center stage as he shares his unique philosophy for design and life. The conversation, moderated by Debbie Millman and Steven Heller, delves deep into Brody’s thoughts on the connection between Dada and TikTok, his design process, and his latest monograph, “The Graphic Language of Neville Brody 3” (“NB3”).

With a background rooted in both industrial design and avant-garde music, Brody’s perspective on graphic design is refreshingly unconventional. He draws parallels between design and jazz, emphasizing the importance of mastering techniques and tools to enable improvisation and creativity. It is this approach that sets the tone for our discussion of his groundbreaking new book.

One of the focal points of the conversation is the thirty-year gap between Brody’s last monograph and NB3. He sheds light on the intense six-year curation process that went into the creation of this book, as well as the deliberate visual presentation of its contents. The discussion also touches on Brody’s thoughts on artificial intelligence in the design process and the urgent need to reclaim open digital spaces.

A particularly intriguing moment in the conversation is when Brody recounts his tense yet clarifying interview with the late Steve Jobs. This revealing anecdote provides valuable insights into the mindset of two groundbreaking visionaries and their views on design.

As Brody aptly puts it, “Complex ideas don’t tend to have big audiences, but big ideas come from complex processes.” His words highlight the necessity of embracing complexity in design and the need for designers to push boundaries and challenge norms.

To fully immerse yourself in this enlightening discussion and be inspired by Brody’s wisdom, we invite you to watch the full interview here. If you haven’t already, be sure to grab a copy of his remarkable new book, “The Graphic Language of Neville Brody 3,” available here.

Stay tuned for our next PRINT Book Club event, where we’ll have another captivating conversation with a design legend. Exciting details coming soon!

With Neville Brody’s insights, the world of design is sure to be inspired and challenged. Join us on this remarkable journey as we uncover the philosophy behind this influential designer and explore the intersection of design and life.